Our history

From Seelen to Qubiqa

Seelen was founded by Svend O. von Seelen under very modest circumstances near the harbor in Esbjerg. During the first years, the company mainly made traditional forging works for several industries.


Svend O. von Seelen retired and sold the company to his son-in-law, Lars Schou. Lars Schou initiated a comprehensive technological development and expansion into new areas, for instance, electronic control systems, robot technology, and similar advanced equipment.


At its present address in Esbjerg, the company built a new, ultramodern 1,800 m² office building. The production area is now approx. 8,000 m².


Seelen founded its subsidiary, POL-EL A/S in Poland. POL-EL was to manufacture switchboards and be the basis for outsourcing mechanical components constructed at Seelen A/S.


Lars Schou sold Seelen to the holding company Industrial Automation Group A/S (the former Jokan Invest A/S), which already owned Seelen’s business partner Jokan A/S.


Following some rather turbulent years, Seelen A/S and its subsidiary Pol-El A/S in Poland were sold to the investment company Odin Equity Partners (now BWB Partners) and merged with the former Univeyor A/S and the former Nordplan A/S.


Seelen’s CEO, Axel Manøe Jepsen, was appointed CEO of the Qubiqa Group, and Esbjerg became the location of the company’s headquarters. Seelen A/S changed names to Qubiqa Esbjerg A/S. POL-EL changed name to Qubiqa Sp. z o.o. Axel Manøe Jepsen remained CEO of Qubiqa Esbjerg A/S.


Qubiqa Storage Solutions merged with the Bruynzeel division in the Constructor Group


Qubiqa Logistics in Arden was sold off to the international technology group Körber AG, Germany.


Axel Manøe Jepsen was appointed chairman of the board of Qubiqa and was replaced as CEO by Carsten Sørensen.


Qubiqa Esbjerg A/S changed its name to Qubiqa A/S.

Carsten Sørensen resigned as CEO. The Chairman of the Board, Axel Manøe Jepsen, stepped in to assist Qubiqa's management with the day-to-day running of the company.


Qubiqa sold their owner's shares in Bruynzeel to the Constructor Group.

Morten Seeberg was appointed CEO of Qubiqa A/S and the Qubiqa Group.


Qubiqa is acquired by members of the Board (Axel Manøe Jepsen & Esben Bay Jørgensen) and the Management (CEO Morten Lagoni Seeberg & CFO Jørgen Prange Løvschall) plus two further private investors (Claus Skov & Jesper Kalko).



Morten Seeberg is appointed CEO of Qubiqa US Inc.. The company enters into collaboration with the Louisiana-based company Concept Industrial Systems LLC and establishes a US hotline service to strengthen Qubiqa's service set-up in North America.



In July 2023, Qubiqa acquires the Danish robotics Company C&H System A/S. This is a strategically important acquisition, through which Qubiqa gains access to several new business areas.